DUO was established in year 1995
when president Hisahiro Matsushita went independent
from a lure manufacturer of a long tradition and started
his own company.
The lure business
of the 90`s was severely influenced by the Japanese
recession, however Mr. Matsushita never compromised
his principles and never gave up on his initial concept
of making products of the highest quality. Adhering
to this principle, even in time when majority of companies
switched to foreign factories for cheaper labor cost,
he did not abandon the production in Japan for the poor
quality of the inferior production in the overseas market.
Two years after the launch of the company,
sales revolving around products created at the hands
of Mr. Adachi, one of the most acclaimed young designers
in the country, were commenced and now in its fifteenth
year, DUO is widely considered the top of the industry
in Japan, a country widely seen as the top of lure manufacturing.
DUO`s top designer Mr. Adachi is well-known
for keeping true to the height of basic performance
and also has a world reputation for producing magnificent
lures which simple beauty combines with an amazing performance.
By the year 2011, DUO`s range of products includes over
250 models and the amount of lures sold reached over
15 million units.
In addition, since 1999 the company has
also been active in the field of OEM and has been supplying
products to some of the top brands in Japan as well
as enjoying its own success.